Sol Pitchon has been President and CEO of New Life Solutions since 1999. Sol is a Greek Jew, born in Thessalonica, Greece, who immigrated to America in 1951 and accepted Christ in 1981. He is married, in a blended family, the father of five grown children and has thirteen grandchildren -- including twin granddaughters born November 21, 2008.

As a Jewish-Christian whose parents were holocaust survivors, Sol feels it a privilege and his destiny to work in the Holocaust of abortion in the pregnancy center movement.